The overwhelming focus on “the struggle” of growing up Black in America hijacks Black kids’ imagination and creativity. Through family rituals, cross-generational collaboration and cultural awareness, Black children’s creativity can be watered and nurtured to grow beyond its societal circumstances.

We worked with The LEGO Group to launch the Build Your Story campaign designed to foster a connection with Black families nationwide. By engaging influencers and celebrities across Atlanta and expanding our reach across the U.S., we positioned LEGO as a dynamic creative tool that inspires Black children to contribute to the ongoing narrative of Black excellence and innovation.