Essence Fest 2023

New Orleans, LA

Client: Coca-Cola®

Role: Experiential Strategy, Copywriting

Society and culture has long tried to limit Black women’s potential by silencing their voices. However, the impact and influence of Black Women can never be undermined.

For this year’s Essence Festival of Culture, we worked with the presenting sponsor Coca-Cola® and smartwater® to execute an unforgettable three-day experience steeped in a powerful gesture of recognition: giving her the flowers she has always deserved.

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