Delta Lounge at SXSW

Austin, TX

Client: Delta AirLines

Role: Experiential Strategy, Copywriting

With Delta, elevation extends past the airport terminal. Delta is not just an airline to fly, or a lounge to visit, it’s a lifestyle to experience.

Unlike traditional conferences or festivals solely focused on one aspect, SXSW is where individuals seamlessly integrate professional development with personal enjoyment.

At @sxsw, we teamed up with @delta, the official airline sponsor of the festival, to provide experiential design and programming strategy for The Delta Lounge, a 2-story respite with unique experiences exclusively for SkyMiles Medallion Members.

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Coca-Cola Essence Festival 2023