From summer camp, to sleep overs, to girls nights out, many Black women can call back to the intimate moments when their first friendships formed. Over time, those moments existed as the foundation of the bonds we fostered with ourselves and others.

Supporting the ‘Beauty That Bonds’ platform — an ode to the sacred connection of Black Women through our shared beauty and hair experiences—we teamed up with SheaMoisture to bring CAMP SHEA to life at Essence Festival and CultureCon.

Elevated through the lens of “glamping”, CAMP SHEA gives attendees a jolt of nostalgia creating space for essential bonding moments spent with SheaMoisture and the girls.