Essence Fest 2024

New Orleans, LA

Client: Coca-Cola

Role: Experiential Strategy, Copywriting

For Black women, birthdays are empowering moments for self-celebration, asserting worth, embracing self-love, and reflecting on their journey. In a world that may not always recognize their impact, these occasions honor the past and inspire her to envision a future of continuous growth and success.

To celebrate the 30th anniversary of Essence Festival, we partnered with the presenting sponsor Coca-Cola® and smartwater™ to make the most of this celebratory moment and create an experience that celebrates legacy, collective achievements and Black women all weekend long.