For CultureCon weekend 2023, we worked with Meta and We The Culture to bring to life a two-day experience for creators hosted at Bathhouse Studios.

Our creative throughline, “Invent the Ascent” sought to empower multicultural creators to lead the future of content creation by expanding horizons, capabilities and community.

Leading with an NYC-style welcome, The Vibe, we invited creators, culture enthusiasts, VIPs, and Meta executives to an exclusive happy hour to set the tone for the weekend ahead. Guests were immersed in a NYC-inspired atmosphere with curated reels + photo installations, a full-size, full-service NYC-style Bodega and an interactive AR menu.

On Day 2, we hosted a Workshop-style event for We The Culture creators, encouraging them to connect, create, collaborate with like-minded creators through interactive icebreakers, innovative insider panels, and Reels’ challenges.