In October 2024, we partnered with Sprite to help make Homecoming magic at North Carolina A&T and Spelhouse! Guided by Coca-Cola’s HBCU initiative #TheWorldIsMyYard, we hosted unforgettable Homecoming weekend pop-ups with a variety of interactive experiences including: a runway photo moment to show off their school spirit outfits, a branded confessional wall, fun giveaways, and product samples.

During both events, DJ MT spun the soundtrack of Homecoming. Attendees were also given a chance to win a custom varsity jacket to help them continue the Homecoming vibes.