Peacock The Best Man: The Final Chapters

Los Angeles, CA & Atlanta, GA

Client: Peacock

Role: Experiential Strategy

The Best Man characters, like many Black families and friend groups,  have always upheld their relationships and cultural connectedness as the centerpiece of what holds everyone together. Even when life becomes hectic and we navigate life transitions, we always reunite when it matters most.

To reignite cultural love for The Best Man franchise, we partnered with Peacock to produce The Best Man: The Final Chapters VIP and Consumer Premieres in Los Angeles and Atlanta. With a fresh revamp, 9 years removed from its last installment, we closed the ending credits celebrating the joy, beauty and evolution that this franchise has provided the culture for over 20 years.

Previous
Previous

Glossier

Next
Next

JBL x Doja Cat